The Glass and Lumber project centered on transforming an outdated website into a modern platform that told the story of the company’s rich history while also solving a critical usability challenge. The old site left many visitors confused about how to book a space, often leading them to pick up the phone instead of completing their journey online.

Our goal was to create a digital experience that balanced storytelling with functionality, ensuring the site reflected the heritage of Glass and Lumber while also making it effortless for customers to book.

Problem

  • The old website was outdated and visually unappealing.
  • Customers struggled to understand how to book, leading to frequent phone calls instead of online reservations.
  • The process lacked transparency: people couldn’t easily determine availability, costs, or which space would suit their needs.

Solution

We designed a beautiful, modern website that highlighted the rich history and identity of Glass and Lumber. Alongside this, we built a custom booking flow that guided customers through the process of selecting a space, checking its availability, and seeing exactly how much it would cost.

The final result struck a balance between storytelling and usability, allowing visitors to connect with the brand’s heritage while also completing practical tasks with ease.

Results

  • The client reported fewer phone calls and more direct online leads.
  • Customers appreciated the streamlined booking flow and transparency around space details and pricing.
  • The new design gave Glass and Lumber a digital presence that not only told their story but also supported their business operations in a measurable way.

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